There’s a service that will delete your old tweets (because those were from when nobody was following you.) Google Gmail doesn’t even talk about storage limits anymore. Snapchat measures in seconds. Flickr promises your photos will be there forever.
The tech world is starting to learn about duration and ephemera. In the beginning, there was the notion of permanence as the goal. Hard drives fail. Data corrupts. At the same time, the early pioneers were building the great library of knowledge, the internet. Why delete anything? Knowledge is precious.
Fast-forward, a new category of services are built on the moment, the ephemeral. The antithesis to documentation, the moment is to be shared limited and is to disappear.
So we are now backtracking through our archives, and adding the nuance of ephemera.
Facebook suffered bad PR over a non-event when users reported Facebook was leaking old private messages to public walls. Turns out the News Feed was just bringing up old posts. People forget how public and open they were in the beginning.
This notion of deleting tweets from when you didn’t have followers. The shifting context because of time and attention and audiences. It’s an intelligent realization that’s much more complex from the early days of “why not keep everything?”
But even this school of thought is nascent. Because it doesn’t capture the nuance of individualistic memory.
There’s that one dude in your life. That dude simply remembers everything. Your birthday, his best friend’s childhood pet, the year we all went on spring break. It’s crazy how much he remembers. But crazier, is he also remembers what everyone did on spring break. He remembers the fourth shot that you didn’t. And you sorta wish he’d forget, but he can’t. His brain remembers.
On the other hand, you have another dude in your life. This dude doesn’t remember what he wore yesterday. He doesn’t remember why you gave him your keys to borrow. His mom yells at him because it was Mother’s Day last weekend. He already forgot why you gave him your keys already.
Everyone remembers different details and stories and experiences based on their memory capability and also desire. You might try really hard to remember your anniversary, but also work really hard to forget middle school. But middle school is also when you when your best friend. So you remember her.
When someone deletes the tweet, they’re effectively deleting that memory for everyone at all points in-time for everyone. Or it’s like deleting all of middle school for everyone involved. But sometimes you want to remember a little piece of it. Or you want some people to remember a specific slice of it, and others with a different slice.
It’s that nuance that I’ll be interested to see how the internet accounts for that.