Let’s say I start a YouTube account called “phonghtran”. I post videos, get a little famous, and make a living out of it.
A few years later, an enterprising upstart creates an account called “phonghtran2”. He piggy-backs off my name, and get a few views. But my audience gets confused, and complains. I then complain to YouTube, and they ban this new account. Heck, they even transfer control to me.
Everyone’s happy. My audience knows my work, and where to find it. I can be assured that I’m protected against imposters.
We’re at seven billion people, but not everyone is in the creative space. I can safely claim the English letter combinations of “phonghtran” and there’s still many more names for others to claim for their brand.
Or is there? When I write apple, do I mean the fruit or the tech company? Is Dell a computer manufacturer, or a water park in Wisconsin?
A bit ago, a small musical duo named their band Astaire. Until the estate of Fred Astaire said no. Now they’re Blondefire.
What happens when we increase the number of individuals producing, and yet now hold history ever preserved? When is Astaire generic again? Or will it never be ever again?
Is his great great grandson unable to start Astaire Leather Company because it’d dilute the musicality of the Astaire brand? Will he be forced to name it 10083748%%4&Lea((()Co.? For uniqueness? Because 10073748%%4&Lea((()Co. is already taken?
We have started the greatest archives of human history ever, and called it the internet. But the ramifications are that we no longer can forget. We’ve obsoleted the past.