The stock market accepts a broad range of businesses and companies. They all do and produce and move different things at different scales from tiny to large. And yet the metric of which they are judged always seems to be just one: quarterly revenue.
I grew up in the tail-end of nostalgic television that espoused 50s values. One of which was this incredibly mundane scene where a kid is taught by his father about how to buy stocks. The dad (probably with a pipe. My child self forgets the details) tells the kid really simple advice: invest in the long-term companies like GE because over the time, they’ll grow and you’ll reap some of the profits. GE is stable, secure, and will last.
Still a monetary metric, but at least it a different time scale.
But anyhoos, I’m so curious about non-monetary metrics. We’re getting hints of it. Environmentalism. (Tesla.) Brand equity. (Apple, I suppose. Polar bears drinking Coke.) Social justice. (Rainbow Oreos.) Attention. (SEO ROI…shudder.) From the gut, it’d be nice to start recognize these things more, and less quarterly growth.
Not that I want a stock market of brand equity. Mostly because I have no idea what that means.
But I’m curious about room for the layered judgement of a business. (Or anything or anyone really.) A stock market that is a super-position of simultaneous metrics.
I don’t want this sequential tally where “eyeballs” is rolled into the “advertising budget” that is factored into “gains and losses matrix” that eventually is judged on quarterly revenue.
Rather an aggregate assessment that accepts that revenue was low but the social good was impactful. That a gesture invested now was to seed a future. And not in the sense of a loan returning interest. But in that the oceans have a better chance of staying an ocean rather than an acid bath.
I don’t know what I’m imagining is really articulated well. It feels like i’m trying to describe a 4D space with a 2D shapes and a broken pencil. But anyhoos, “superposition of truths” still sounds cool.