I suspect the apex of financial capitalism will look a lot like socialism in the future.
Speaking from a position of access (middle-class in a first-world country), everything seems accessible and purchasable. And with Prime, it all comes within two days to boot.
Technology has scaled my old general store to contain almost everything from the convenience of my keyboard.
But a few years ago, I was listening to a story about the Brazilian currency. How it was so unstable that prices could change hourly. It was unwieldy, and made living life a hurdle.
It also made me realize that it was like gas prices for me. Albeit those just change daily at its worst. But that’s an acceptable way of life for the most part. On a slower scale are sales at retail stores. Clearance sales to flush out excess inventory, or to entice shoppers to buy.
So what’s stopping Amazon from doing that dynamically? Doesn’t it know that I’m still on this page hovering over the “Buy” button? Doesn’t it know that I just checked a cheaper competitor?
If it just slashed it 10% right there, wouldn’t I just go for it? A little instant sugar to sweeten to make me feel better about it.
And then add a few cameras to my grocery store, change the little paper price labels to digital, add a little face recognition, and voila attach the same coupon to my basket.
To me, that sounds like the bartering world of old. Five sacks of my grain for your sheep.
But let’s take it farther. Even the keyboard is a slow middleman. Eliminate it. Plug the internet straight into my brain. Be right there when my neurons fire.
Hungry and craving sugar? Drone delivery me a box of cereal.
Sad over a breakup? Turn on my TV, rent my favorite movie, and just start playing it.
No need to check my credit card. You know every calorie of my productive output. Automatically convert that into experiences and items that I think of in real-time.
I no longer have to check for ownership and transfer of said ownership. I see the world, I express a desire, and the world responds. We all contribute in our own way, and we own all the things we need and want in a cashless and fluid society.